Blogs
The Studio Notes
Practical education on branding, design, and building a website, written for women who are serious about their business.
Can I Hire a Brand Strategist on a Budget?
How To Understand Your Audience and Market
You don't need a market research deck. You need the right questions. Here's how brand strategy uncovers who you're actually meant to serve.
When Should I Invest in Professional Brand Strategy?
Not sure if you're ready for brand strategy? Here's what serious, intentional business owners know that most people don't.
What Is Included in a Brand Strategy
Think brand strategy is just logos and colors? It's not. Here's exactly what goes into a real brand strategy and why it has to come before design.
How to Look More Professional Online Without Rebuilding Everything From Scratch
Here are the practical things that make the biggest difference and what's actually worth your time.
Why Your Website Isn’t Getting Inquiries (And It’s Probably Not What You Think)
Here's why service-based business owners lose clients from their website and how to fix it.
Why Clients Choose One Service Provider Over Another (And What Your Brand Has to Do With It)
Here's why clients choose one service provider over another, and how to stand out from competitors