Brand Strategy & Visual Identity
Nails by Leng
Beauty Service
Leng came to Magva Designs ready to build a thoughtful brand strategy and identity that reflected the elevated experience she wanted her clients to have.
The Problem
But her business didn’t yet have a cohesive visual identity or clear brand direction.
She needed a thoughtful brand strategy and identity that would elevate her business and attract women who value high-quality, intentional self-care.
The Approach
Through that process, we identified a core theme: self-care that feels intentional and elevated.
That insight shaped the design direction, guiding everything from the soft yet confident color palette to the refined typography.
The result was a cohesive brand identity that reflects both the artistry of Leng’s work and the experience she creates for her clients.
The Outcome
More than that, she now has a brand that positions Nails by Leng as a thoughtful, elevated self-care experience rather than just another nail service.
She helped me realize how to turn clients into loyal advocates, rather than one-time or occasional customer, through strong brand presence.
Frequently Asked Questions
I'm just starting out, is it too early to invest in branding?
Honestly?
Starting out is one of the best times to invest in your brand. When you build your foundation right from the beginning, you grow into your brand instead of outgrowing it.
A clear brand story and a strong visual identity from day one means you show up with confidence, attract the right clients sooner, and avoid the costly process of rebranding a year or two down the line. You don’t need to be big to deserve a brand that looks and feels like you mean it.
How long does each project take?
It depends on the scope, but here’s a general guide:
- Ruby Essentials typically takes 3–5 weeks.
- Scarlet Signature runs 6–10 weeks.
- Crimson Elite varies based on what’s included and will be outlined clearly in your custom proposal.
Timelines are also shaped by how quickly feedback and content are provided. The more prepared you are going in, the smoother and faster we move.
How much do your services cost?
Pricing is shared during our discovery call or inquiry process, as each project is scoped based on your specific needs.
What I can tell you is that my packages are designed to offer genuine value. You’re not just paying for deliverables, you’re investing in strategy, story, and a brand built to last.
If you’re curious about whether we’re a good fit before committing to a call, feel free to send me a message and I’ll give you a general idea.
Do you offer payment plans?
Yes. I understand that investing in your brand is a significant decision, and I want it to feel accessible. Payment plans are available and will be discussed during our discovery call. Typically, projects are split into two or three milestone-based payments so you always know what’s coming and when.
How many clients do you take on at a time?
I intentionally keep my roster small. Typically two to three active projects at a time.
Every client gets my full attention, my best thinking, and work I’m genuinely proud to put my name on. If I’m fully booked when you reach out, I’ll let you know and add you to my priority waitlist so you’re first in line when a spot opens.
Can I start with branding now and add a website later?
Absolutely! And it’s actually a great approach. Getting your brand strategy and visual identity in place first means that when we do build your website, every design decision already has a strong foundation to stand on.
Many of my clients start with Ruby Essentials and return for Scarlet Signature when they’re ready. I keep your brand files and know your story well, so picking up where we left off is seamless.
Can I come to you if I already have a brand but just need a website?
Yes, with one caveat.
I’ll want to review your existing brand before we begin. A website is only as strong as the brand behind it, and for me to design and build something that truly reflects you, I need to understand your visual identity, your voice, and your story.
If your existing brand is solid, we get to work. If there are gaps, I’ll flag them and we can discuss whether a light brand refresh makes sense before we move into the website.
Is copywriting included in the website design & build?
Copywriting is not automatically included in the Website Design & Build service, that’s a standalone add-on available through Crimson Elite package.
For the website design and build, I provide copywriting guidance. If writing your own copy feels overwhelming, adding copywriting to your package means it’s handled by a trusted collaborator who already knows your brand inside and out, no separate briefing required.
What if I'm not sure what I need yet?
That’s completely okay, and honestly, more common than you’d think.
You don’t need to have it all figured out before you reach out. Send me a message, tell me a little about where you are and where you want to go, and we’ll have a conversation to figure out the right path together. Sometimes the most important thing is just starting the conversation.
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