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Branding & Website

ROI Accounting

Finance and Money Coaching

ROI Accounting is an accounting and money coaching practice for entrepreneurs and founders who are anxious about their finances. Founders Gabriela and Ana came to Magva Designs after years in business, knowing that a rebrand would amplify their business and service offers.
Scarlet Signature

The Problem

Before working with Magva Designs, our website looked typical and too corporate. We had a working website that does its job, but it does not feel like us. There’s nothing in it that stands out and it looks like every accounting website you can see out there.

The Approach

We started with a strategic discovery process to understand how ROI Accounting truly supports its clients beyond numbers: clarity, confidence, and smarter financial decisions. From there, we uncovered that their real value wasn’t just accounting expertise, but helping business owners feel in control of their growth. That insight shaped a design direction centered on structure, trust, and simplicity, moving away from overly corporate visuals toward something more approachable and modern. The result was a brand built around financial clarity. Where professionalism meets reassurance, and clients feel guided, not overwhelmed.

The Outcome

ROI Accounting walked away with a cohesive brand identity designed to support long-term growth, including a logo system, visual direction, and brand guidelines built for scalability. More importantly, they stepped into a stronger market presence that positions them as strategic financial partners rather than just accountants. The new brand created clearer differentiation, helping attract more aligned business clients.
Working with Marj on our new website has been such an amazing experience and I could not be happier with the final product! After working with her and seeing everything that goes into designing a website, I can’t believe we ever considered doing this on our own.
Ana L., Founder of ROI Accounting

Frequently Asked Questions

Honestly?
Starting out is one of the best times to invest in your brand. When you build your foundation right from the beginning, you grow into your brand instead of outgrowing it.

A clear brand story and a strong visual identity from day one means you show up with confidence, attract the right clients sooner, and avoid the costly process of rebranding a year or two down the line. You don’t need to be big to deserve a brand that looks and feels like you mean it.

It depends on the scope, but here’s a general guide:

  • Ruby Essentials typically takes 3–5 weeks.
  • Scarlet Signature runs 6–10 weeks.
  • Crimson Elite varies based on what’s included and will be outlined clearly in your custom proposal.

Timelines are also shaped by how quickly feedback and content are provided. The more prepared you are going in, the smoother and faster we move.

Pricing is shared during our discovery call or inquiry process, as each project is scoped based on your specific needs.

What I can tell you is that my packages are designed to offer genuine value. You’re not just paying for deliverables, you’re investing in strategy, story, and a brand built to last.

If you’re curious about whether we’re a good fit before committing to a call, feel free to send me a message and I’ll give you a general idea.

Yes. I understand that investing in your brand is a significant decision, and I want it to feel accessible. Payment plans are available and will be discussed during our discovery call. Typically, projects are split into two or three milestone-based payments so you always know what’s coming and when.

I intentionally keep my roster small. Typically two to three active projects at a time.
Every client gets my full attention, my best thinking, and work I’m genuinely proud to put my name on. If I’m fully booked when you reach out, I’ll let you know and add you to my priority waitlist so you’re first in line when a spot opens.

Absolutely! And it’s actually a great approach. Getting your brand strategy and visual identity in place first means that when we do build your website, every design decision already has a strong foundation to stand on.

Many of my clients start with Ruby Essentials and return for Scarlet Signature when they’re ready. I keep your brand files and know your story well, so picking up where we left off is seamless.

Yes, with one caveat.
I’ll want to review your existing brand before we begin. A website is only as strong as the brand behind it, and for me to design and build something that truly reflects you, I need to understand your visual identity, your voice, and your story.

If your existing brand is solid, we get to work. If there are gaps, I’ll flag them and we can discuss whether a light brand refresh makes sense before we move into the website.

Copywriting is not automatically included in the Website Design & Build service, that’s a standalone add-on available through Crimson Elite package.

For the website design and build, I provide copywriting guidance. If writing your own copy feels overwhelming, adding copywriting to your package means it’s handled by a trusted collaborator who already knows your brand inside and out, no separate briefing required.

That’s completely okay, and honestly, more common than you’d think.

You don’t need to have it all figured out before you reach out. Send me a message, tell me a little about where you are and where you want to go, and we’ll have a conversation to figure out the right path together. Sometimes the most important thing is just starting the conversation.

Didn’t find what you’re looking for?

Send an email to Marj

ready to showcase your brand story?

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